Social Media marketing and brand awareness go hand-in-hand. Social Media marketing is a technique to spread awareness of a brand or promote a particular product.  It aims at the following few important aspects: Getting Brand Recognition and Awareness Creating Advertorials and other authentic content Seeking customer feedback through campaigns and surveys for improving performance and

Blogging is one of the tested and proven ways of marketing. And as soon as we publish a blog on our website, we expect the comments to rain instantly. But it generally doesn’t happen, which leaves us disappointed no longer willing to continue writing any further. Many bloggers land into this soup where they really

Content is the king! Everyone is aware of the above-stated fact, but the question is –if the marketers are really focusing well enough on content optimization? While the content writers try really hard to create amazing content to grab the eyeballs of their readers but are they aware of how much content should be written

Today, there are a lot of marketing options available to the digital marketers like Social Media, Content Marketing, Email Marketing, Search Engine Optimization, Blogging, etc. But there are many questions and confusions that hover in minds of the marketers, for example, what content to publish in the emails, how to generate more qualified traffic, how

As Internet Marketers, most of us spend time creating quality content to generate qualified traffic to our website, keeping in mind the ultimate goal to generate new leads converting them to become our loyal customers. Lead Generation is a process of fetching contact information, that mainly includes the email address of potential customers and seeking

GetResponse is the most popular mailing service in the World. It is an All-In-One platform to set-up your online business and to grow it. Many leading companies like Forbes, AVON, Hilton, CITROEN trust GetResponse and continue to use it for their businesses. Using this platform, you can enhance your marketing programs using its features and

With the expansion of global users leveraging the powerful platform of digital media, organizations are visualizing a significant impact on their business growth. All the business objectives like Sales, Marketing, CRM, Product Development, Research & Development, etc. can be easily fulfilled by the medium of Digital Media. Digital Marketing refers to the promotion of business

SEO Copywriting is creating online content which prompts the end user to take an action – like buying a product, subscribing to a list, or any other action that will benefit you and your business. A copywriter is a person who first understands the market, the audience and then chooses words to make an appeal

A Blog is an online article which is frequently published on any website. It is a unique content containing a writer’s own experience, observation, and opinion about any subject. A person who writes or manages a blog is termed as a blogger. He shares his views and ideas and thus expresses himself by posting content

Business Intelligence, most commonly referred to as BI, is a process of analyzing data and presenting information to entrepreneurs, executives, IT officials and other corporate users to take effective business decisions. BI tools analyze the data sets from various data sources and display it in form of reports, dashboards, graphs, several types of charts and