Oracle Marketing is a Web-based marketing application, which helps in automating a marketing campaign by facilitating improvements on the existing campaigns and evaluating the Return on Investment (ROI). It helps marketers to execute and analyze returns on all the customer-oriented marketing activities. Oracle Marketing provides a single and unique platform for managing marketing-related information and

Brand Engagement is the process of building a rapport, an affinity between a consumer and a brand, which is a key objective of marketing effort, primarily Brand Marketing. This is an emotional connection and a pledge to a brand. Brand engagement is the loyalty to a marketing plan taken as a vow specific to a

Digital advertising is one of the most prominent, important and major components of marketing strategies for businesses today. It has become a significant platform for publicizing products in such a way that in the next 3 years it would overtake all other forms of promotions. In any type of business, if the advertising strategies are

Google Hangouts is an interaction and communication service platform developed by Google. It facilitates many useful and important features like instant messaging, video calling, SMS and VOIP [Voice Over Internet Protocol].  Google Hangouts has replaced Google Talk, also referred to as Gtalk, Google + messenger and Hangouts of Google +, which offered chat, voice calling

Yahoo has a significant presence on the Web. It counts among one of the biggest search engines across the Internet. It is interesting to note that Yahoo has the largest database in the world and this can be extremely powerful for tracking any company’s information for its own growth. If this tracking information is analyzed

Periscope is a live video streaming application owned by Twitter, which has grown very rapidly as a platform to broadcast and share videos. It allows users to broadcast live videos by simply using a smartphone. People watching your live videos can even interact with the broadcaster via comments and Periscope hearts i.e. liking any content

Viral marketing is a powerful strategy which enables websites to pass on a marketing message to other sites, thus creating an exponential growth in the message’s visibility. Using Viral Marketing, businesses can use pre-existing social networking facilities and spread a word to the advertisers. As the name suggests, viral marketing motivates users to share their

Content Marketing refers to creation and sharing of valuable content with your audience having an aim to attract visitors and convert them into customers, then eventually into repeated customers. The content that you share should be relevant to your business and the products you offer. This is a marketing strategy to notify your audience about

A landing page is the entry point of any website, basically an important section of a website where a user arrives at.  It is generally here that you capture a visitor’s information through a lead form. A lead form is a simple form capturing basic fields about a visitor like his name, email address and

CPA or Cost-Per-Action is a metric which defines the amount paid by your business in order to convert a product. CPA is an online advertising model where the payments are totally based on sales, registrations or any other action taken by a user while he visits your website. It measures the advertiser’s conversion cost from