Building a perfect website is hard to comprehend. There are so many factors that contribute to building a website that has minimum flaws and loopholes. You need to choose an engaging color theme, appropriately matching fonts and take care of other important elements as well. One among these is the Call-to-Action (CTA), which is an

Hashtags (#) are used to get engaged in conversations online or organize campaigns and events on social media for marketing. The primary aim to use hashtags for social media marketing is to draw more users and engage them towards your business. Optimal use of hashtags gives you the correct methodology to jump in front of

We receive many emails every day because over 100 billion emails are sent daily, but more than 50% of them are never opened. Due to the growing number of emails that people receive daily, it is becoming difficult to soak in and process the information. Thus opting of the emails has become more prominent lately.

Choosing a compelling domain name is as important as choosing a company or a brand’s name. Your extraordinary thoughts and considerations can make your brand and business more powerful with just a domain name. It is the first thing that is noticed when somebody looks at your brand on the Web, so it should be

Creating a promotional or sales video to market your products or services is a child’s play today, yet people fail to build an enthralling video to promote their brand and make it a hit. Videos are an easily shareable channel to communicate your message to the world. And what can be more desirable if this

A/B Testing is an excellent way to assess the online promotional and marketing plans for your business. This can be useful to test and figure out which strategies work out for you and which don’t. You can implement A/B Testing to evaluate and test any element on your website or app like body or content, sales

An Evergreen and an everlasting Search Engine Optimization strategy are valuable for an online business to become a big hit. But, SEO is also arduous to plan, implement and manage for the online marketers today. Undoubtedly, excellent SEO planning can hike your rankings, but for that to happen, you need to timely groom up your

With the continuous expansion of e-commerce, it is becoming difficult to maintain customer loyalty so that your customers are retained and your competitors don’t snatch them away from you. The success of any brand or business depends on its customer loyalty programme which isn’t easy to procure. The increasing competition of brands along with the

Research has shown that more than 80% of the people read customer reviews online before making an online purchase. However, the irony is that not many people are interested to write a product review after they buy a product.  So, it becomes highly crucial to encourage customers for feeding some essential information back to your

Push notification is a mobile application feature to notify users about anything without actually opening the app. With the increasing mobile users for accessing the Internet, the prevalence of push notifications has emerged as another significant communication channel to get their message clear. They are an excellent way to broadcast message to your target audience.