Google Plus: An epitome of Success in your Business!!!

Just like all other social networks, Google Plus provides you a chance to connect with your user community and customers. It is another platform to build your presence on social media by endorsing and marketing your business across the globe. Using Google Plus, you can post photos, videos and share other useful content to a stream of user communities. Not only this, Google Plus has been a growth market for businesses and for Search Engine Optimization.

As Google Plus is owned and operated by Google, so definitely Google Plus profiles and accounts do have some perks in getting indexed by Google, the biggest Search Engine in the market today. So, all in all, having a Google Plus account, can get you amplified odds of getting targeted traffic from Google’s Organic search results and can have an enhanced impact on Search Engine rankings.

Advantages of using Google+ to promote your Business

Google Plus comes packed with a great number of benefits for your Business, read below:

1. Enhanced Google Search Visibility

Well, Search Engine Optimization is a must when it comes to marketing and improvising your business sales. SEO is an approach to get your website listed amongst the topmost Google Search Results page, in a way to get noticed by your potential customers. Investing a little extra time and effort on your Google + page can lead to an improved search visibility, mainly for the small businesses and start-ups.

2. User and Community Engagement

Organising your connections on Google Plus, you can chunk up your key target audiences and share content accordingly. You can join the discussions and get engaged in your own content with the power of Google Plus. It is a great opportunity to get more visits on your websites and blogs by providing an option of ‘g+’ button to share and make them go viral on the Web.

3. Authorship

Authorship is one of the most prominent features of Google Plus for businesses. It helps you to link your Google+ page to your self-written blog or any article. On setting up the authorship feature, the content that you post will be treated as authenticated and trustworthy as it has been verified and validated by your online profile in Google Plus. This would help you boost your organic search rankings.

Authorship links your Google Plus profile, your self-written content like a blog, and your company’s website which will help you to increase traffic to your website and boost your business.

4. Integrate with other Social Media platforms

You always have an option to integrate your Google Plus accounts with YouTube, Gmail and more. Well, YouTube is the second largest search engine on the Web. So basically, if you have a YouTube channel for your business or even a couple of videos on YouTube which aren’t shared on Google + yet, then you can seize this opportunity to connect the two and ensure that your videos are featured on both.

5. Google+ Local

Creating a Google+ Local page can help you to be found locally especially when you have a local business. It helps your business to be listed in organic search results whenever a local search is made by a user. Google+ is very advantageous in such cases when you have a small store or business to establish your presence in a local market.

Also, if you already have a Google+ Local page, you can link it to your Google+ profile and merge them both for better enhancement and recognition.

6. Optimizes AdWords Campaigns

Google Adwords is an online advertising service which facilitates companies to show their ads on Google search page. And feather on the cap – when you have a Google+ business page with more than 100 followers and a regularly updated content! In this case, Adwords will show the +1s and the number of your followers in your ad. This not only grabs more eyeballs but also increases user interactions and hence, provides the required push to your business.

7. Brand Awareness

Small brands and companies are migrating towards social media platforms to advertise their business and promote it. And Google+ is one among those platforms where a regularly updated business page can help you create wonders. Create a Google+ business page, share good quality content related to your products and the services you offer, and make your business or brand recognizable across the global market.

Google Plus: Key Features to Note

Google Plus comes jam-loaded with great features which if utilized strategically, can help you win a big place in your market:

1. Circles

This is one of the most interesting and amazing features of Google Plus. Using this feature, you can classify and organize your users or community into specific circles and can post and share relevant information. This helps you to target the right audience in a simplified fashion. For Example, a restaurant owner can create a circle of bloggers of restaurant niche and then share updates relevant to it. This not only provides you a chance to interact with people in your niche but also gives you more exposure and recognition.

2. Communities and Collections

Google Plus was redesigned in 2015 for the people where the new version focused on two features: Communities and Collections. Collections help you to go around only the specific topics related to your niche and follow or share them. Communities help you to connect with people who share the same interests as yours. Both these features help you to focus on stuff related to your niche and share them on other social media platforms or websites, etc. and connect with people belonging to your niche specifically.

3. Integration with HootSuite

HootSuite is a social media management platform which supports integrations with many social media platforms including Google+. Leveraging this feature, it is possible to post any content from HootSuite to Google+. This implies that you can cross-post content across Google+ and HootSuite profiles and even schedule your posts in advance.

Quick Tips for Google+ Beginners

 Generally, there is a perception among users that Google+ is a bit complicated and difficult to understand and use; hence we have brought some quick and useful tips especially for the newbies who are willing to use Google+ for their business growth:

1. Choose effective and responsive designs for your cover photos. Download new templates for designing your Google+ Cover Photos to make sure that they are built with proper design elements and dimensions lacking which can turn-down your users and fans.

2. Google+ provides you an option to leverage the power of animated GIFs, so make sure you use them as and where necessary to attract the attention of your target audiences.

3. Optimize your content by using relevant keywords and using appropriate hash-tags in your posts that you share. If appropriate and relevant keywords are used in the content that you post, Google+ will automatically include hash-tags in your post.

4. Ensure that your website is linked to your Google+ page. This would help the visitors on your website to connect with you on Google+ and get more followers on your page thereby generating more traffic.

5. Ask for reviews on your Google+ page from your customers. More reviews and feedback help to increase the authority of your page and increase your search engine ranking.

6. Add Influential people to your circles, and engage with them on Google+. Influencers are a group of people who are active on blogging sites and other social media platforms. Adding influencers to your list can help you help you promote your business and advocate your brand to their huge list of fans and followers.

7. Last but not the least, in order to get a good response from your followers and users; you definitely need to stay active. That’s the foremost thing to remember. The more user engagement you provide your users, the more they get fascinated to see your content and get motivated to do business with you.

Conclusion

If you are not connected to Google+ yet, then you should get moving today. Owned by Google, it is one of the best ways to promote your business on a wide platform, gain a group of loyal followers to help Google rank you better in Search Engine.  Just stay active and enlarge your circles by adding quality content and people, like influencers to your list. And leave the rest on Google…