Catapult your Business to the Next Level with Internet Marketing!!!

Internet Marketing, also known as Online Marketing is a way of advertising goods, products or services across the Internet. The Internet has a broad scope growing at a faster pace with each passing day. The Internet thus plays a major role in spreading your company’s word out into the global markets.  Any game plan targeted to gain more eyeballs on you to grab the attention of the public or the audience that you want to target can be referred to as Internet Marketing.

Internet Marketing combines both the technical and innovative aspects of WWW – World Wide Web which includes development, advertising, designing, sales, and delivery. The Internet has a super-power to connect millions of people across the globe and therefore has the ability to promote your business to millions of users who use the Internet daily. Without shredding enough money, you can avail the benefits of the Internet in planning your marketing strategy. Using Web analytics, you can even measure the effectiveness of your crusade and understand if your efforts are giving you the right Return on Investment.

Internet Marketing is broadly categorized into the following:

1. E-Mail Marketing

Reaching out your customers through Emails for promoting your products and providing them knowledge about the services that you offer is Email Marketing.

2. Affiliate marketing

It is a marketing strategy where a business pays or rewards websites, blog owners or E-Commerce sites for bringing in visitors or customers with their own marketing agendas.

3. Social Media Marketing

Promoting products or websites through social media platforms like Instagram, Facebook, Google+, Twitter, Pinterest, Tumbler, etc is social media marketing.

4. Search Engine Marketing

Promoting business through paid advertisements or through Search Engine Optimization, by increasing their visibility on a search engine is termed as Search Engine Marketing.

5. Blogging

Blogging is another type of Internet marketing strategy where users write their own personalized blogs to promote their businesses. These blogs later get viral on social media to grab attention or include links directing to their company’s website, thereby generating more traffic and generating more leads to earn revenue.

6. Media Buying

Media Buying is purchasing an advertising space on any website to convey a marketing message. It helps to advertise your business on Internet by targeting customers with a new strategy.

 7. PPC

Pay-per-click model of advertising contributes to Internet Marketing by offering a way to buy visits to your website. Here, the advertisers pay a fee whenever their ad is clicked.

All the above are few important categories of Internet marketing (there are more), which aim towards the growth of businesses and organizations through optimum utilization of Internet resources.

We all know that Internet Marketing is helpful in Search Engine Optimization, improving advertising skills, generating leads, etc.  But there are other important benefits of Internet marketing as well which not everybody knows –

1. Useful to evaluate KPIs

Key Performance Indicators, abbreviated as KPIs, is important for measuring a company’s performance. Using Internet marketing you can easily track the different KPIs to have a clear visualization of how your company is performing in the market. Google Analytics also provides free tools to measure the success of your online marketing campaigns. The results will help you compute your ROI which will further be helpful to analyze how well the Internet campaigns have performed and what value they have added to your sales.

2. Helps to maintain effective Pre-Sales and After-Sales relationship

The Internet is not only convenient to boost pre-sales relationship with customers but also plays a significant role in maintaining After-Sales relationship. Example, using the Internet, we can generate Auto-Responder Emails which contain email information and 24*7 support desk details to contact in case the customer faces any issue with the product he has purchased. This builds a strong relationship with your customers even after the purchasing. You can also provide them discount vouchers whenever they return to you for their second purchase. Such strategies can be effective to attract both new and existing customers.

3. Provides Brand Optimization

A frequently updated website is all that an Internet-savvy customer desires for! You can make your website more appealing if you follow the basic standard of keeping your website up-to-date. This can be ensured using the Internet which also popularizes your brand among the audience. Updating your websites regularly makes you popular even on social media platforms where users follow you, read your blogs, check out your websites and share it with their friends or colleagues. This will make you and your brand popular across the world.

4. Has a Broader and Global Reach

You do not need to be physically available anywhere to sell or market your products. The Internet provides you an option to globally reach all the customers at the same time, without bothering about your travels or your physical presence, thereby providing your business access to millions of Internet users. This also opens the gates for new clients, even affiliates for promoting your products globally, in a cost-effective manner.

Internet Marketing is exactly the direction that your company should go in! More People are turning towards Internet each day to make their important decisions of purchasing. Just understand the facets of Internet Marketing and you can see the difference in your business growth…